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Strategic social media consultancy and implementation – a key element of communication
No matter what communications strategy you choose, it should always include social media as an integral component. We will work with you to develop the optimal strategy that supports your objectives and that resonates with your target group. We will position your contents in all the channels relevant to you. Moreover, we will also advise you on your choice of format – text, image, spoken word, moving image, live stream, podcast, etc.
RUECKERCONSULT develops social media strategies and B2B content for property companies, brands and executives – with a focus on LinkedIn, professional positioning and measurable visibility.
Our services:
- Social media audit of channels, profiles, content, reach and competitive landscape
- Channel strategy covering target audiences, content pillars, formats, posting frequency and responsibilities
- Optimisation of LinkedIn company pages, as well as management and expert profiles
- Editorial plans featuring topics from the market, projects, studies, management and corporate culture
- Content repurposing: studies, webinars and interviews as posts, documents, short videos and articles
- Ghostwriting and personal branding for senior management and subject matter experts
- Community management, response guidelines and coordination processes for comments and messages
- Concept development for LinkedIn Live, digital panels, series and target-audience-specific campaigns
- Social listening and issues monitoring for relevant industry and reputation topics
- AI-supported content curation
This is where you get insights into our social media channels:
Do get in touch with us!
Daniel Sohler Managing Director
FAQ
For many B2B companies in the property sector, LinkedIn is the key channel for specialist topics, management positioning and business contacts. However, choosing the right channel depends on the target audience, content, resources and communication objectives.
Yes. This can include strategy, editorial planning, copywriting, visual content, approval coordination, publication, community management and reporting.
Relevant metrics include qualified reach, interactions, profile and website visits, follower growth, enquiries and the response from key target groups. It is crucial to link these KPIs to the respective communication objective.
It is suitable for B2B companies in the property and finance sectors, executives, fund and investment providers, project developers, service providers, PropTechs, associations, as well as marketing, sales and communications teams.