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Strategic communications consultancy – We develop topics and offer pinpoint positioning
We are thoroughly familiar with real estate and public relations. This enables us to take a well-informed peer-to-peer approach with our clients. We jointly develop communication concepts that invest into corporate values and into product and service strategies.
RUECKERCONSULT combines strategic communications consultancy for the property sector with the practical implementation of strategies in positioning, financial communications, property PR, public affairs, social media and marketing.
- Management and communication workshops, including analysis of positioning, messages, channels and the competitive landscape
- Development of communication strategies and initiatives, including the formulation of key messages, lines of argument and messaging guidelines
- Definition of communication objectives, KPIs and regular performance evaluation
- Positioning consultancy, as well as positioning for CEOs, management and experts, with a clear thought leadership roadmap
- Stakeholder and target audience analysis for investors, the media, politicians, business partners and employees
- Topic and editorial planning for the press, website, LinkedIn, newsletters and events
- Issues monitoring, scenario planning and communication preparation for critical topics
- AI-supported research, analysis and structuring of complex content as a basis for positioning, thought leadership, press relations and cross-channel communication
- Product positioning and value proposition for property funds and real-asset products
- Communications roadmap for fund launch, sales launch, closing and ongoing fund support
- Preparation of factsheets, presentations, Q&As, investor updates, newsletters and webinars
- Presenting complex investment, risk, market and ESG topics in an accessible manner
- Targeted media relations with property, fund, financial and business media
- Management briefings for investor meetings, roadshows, panels and media enquiries
- Crisis and special situation communication in the event of market disruptions, delays or reputational risks
- PR and topic planning, including relevant events, target media, formats and spokespersons
- Handling day-to-day media relations or acting as an external press office
- Targeting property, finance, business, specialist and regional media on an individual basis
- Communicating transactions, financing, project milestones, lettings and mandates
- Positioning of the CEO and experts through round-table discussions / panels (online / events / trade fairs), interviews, specialist articles, commentaries and background discussions
- Effective use of studies, research, surveys and market data in communications
- Media training, Q&A sessions, crisis management guides, as well as media monitoring and reporting
- Political and regulatory monitoring of property and urban development issues
- Stakeholder maps detailing influence, interests and the need for dialogue
- Argumentation strategies, position papers and briefings for politicians and public authorities
- Communication support for urban land-use planning, planning permissions and public participation processes
- Communication strategies to build acceptance and dialogue formats for local residents, politicians, public authorities and the general public
Do get in touch with us!
Nikolaus von Raggamby Chairman of the Board / CEO
FAQ
Strategic communications consultancy brings together positioning, target audiences, messages, topics, channels and measurable actions. RUECKERCONSULT provides support from analysis and strategy right through to implementation in PR, financial communications, social media, marketing and events.
It is particularly helpful during repositioning, growth, fund or product launches, management changes, project communications, regulatory issues and crises. An external consultancy brings structure, speed and a consistent approach to all stakeholders.
Yes. Based on the strategy, RUECKERCONSULT handles, amongst other things, copywriting, press relations, content production, social media management, stakeholder communication and campaign management.
It is suitable for investment and asset managers, asset management companies, project developers, property owners, property managers, lenders, PropTechs, construction and planning firms, consultancies, associations, as well as senior management and communications or marketing teams within the property sector.